Article screen
A big part of the site is filled with exclusive content and articles that are pulled out from a CMS. The article screen could be an article about some game features, a Twitch stream video from a new release’s gameplay or promotions and more marketing oriented content.
At this point there was a share function in place that wasn’t working in the best way possible in terms of UX, part of the redesign of this screen was to create a new sharing flow that would encourage users to share and promote the site’s content.
2 different share process were tested, a custom designed solution vs a native sharing process, at the end we included the native option which required less clicks and also gives users a sense of security and familiarity improving user’s sharing ratio.